"The audience preferences and behaviour have steadily changed through time when it comes to cinema," says actor Sudhanshu Rai who is currently seen in 'Chintaa Mani' streaming on Disney+Hotstar. "Nobody can actually predict how viewers would behave as it depends on so many different variables. For example, just like work from home became a sought-after option for many since the outbreak of the pandemic, there are many who discovered the sea of entertainment options at their homes through the world of OTTs. The audience is also now more acquainted with various new formats, plots and storylines," he further says.