Bollywood stars make it a point not to promote each other's films, but South Indian stars are used to giving shoutouts to each other's work and stand by the principle of swimming or sinking together.
In the recent past, Chiranjeevi, S.S. Rajamouli and Nagarjuna promoted Aamir Khan's 'Laal Singh Chaddha', and stars of the Tamil industry, too, were generous in their praise for the film.
The same spirit of camaraderie has been evident in the 'Brahmastra' promotional blitz, which is being led by two people who understand how social media works -- Alia Bhatt (fresh from the warm reception accorded to 'Darlings') and Karan Johar, a co-producer of the epic film.
After Rajamouli and Nagarjuna (who is making his Hindi cinema debut with the film) joined its lead character, Ranbir Kapoor, to promote the film in Chennai, it is Jr NTR, whom Karan Johar described as a "man of the masses" in a recent tweet, will join the 'Brahmastra' cast for the Hyderabad blitz planned for September 2.