Hailing from Kanpur, Ambuj Dixit belongs to a family of doctors, engineers and civil servants, but he had a different career path set out for him. He shares, “After my schooling in Kanpur, I went to study at Amity University Noida for my BBA where only after a few months of my first semester I realized I have picked the wrong course for me, but I continued it and somehow graduated with a first-class degree.”