As part of the Cigarette and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Rules, 2005 the Ministry of Health and Family Welfare prohibited advertisement of cigarettes in any form in the media — "No individual or a person or a character in cinema and television programmes shall display tobacco products or their use. Where, however, cinema and television programmes which have been produced prior to this notification have scenes with smoking situations and use of other forms of tobacco, it shall be mandatory to place a health warning as a prominent scroll at the bottom of the television or cinema screen with font in black colour on white background which is legible and readable. The text of the warning shall be "Smoking Causes Cancer" or "Smoking Kills" for smoking form of tobacco use and "Tobacco causes cancer" or "Tobacco Kills" for chewing and other form of tobacco. The health warning shall be in the same language/s as used in the cinema or the television programme." [Refer to this]