No 90s kid grew up wanting to be a chef. “My friends used to pull my leg for it,” remembers Rohit Yadav, who runs a successful catering business today in Bombay. His company, RR Catering Services, is one of the thousands of small-scale units that keep the machinery of the Hindi film and TV industry —estimated to be worth Rs 183 and 720 billion respectively—well-fuelled. Like a Bollywood star’s son who knows his calling even before he is born, Yadav is a second-generation caterer who was passionate about following in his father’s footsteps from an early age.