Bollywood has never been afraid to try new things, especially when it comes to film marketing, because the wider the film's reach, the higher the box office receipts. Filmmakers have constantly taken innovative steps to get the most out of media, be it radio or television. And now it's dabbing into digital marketing, with the goal of going beyond likes and shares on social media. Filmmakers and actors are taking up newer and unique ways to promote their films and make it stand out amongst the crowd.