Superstar Chiranjeevi's big-budget action drama, ‘Acharya’, which hit the screens in April this year, proved to be a box office failure. The Koratala Siva directorial minted around Rs 70 crore at the box office despite its estimated budget of Rs 140 crore. The actor recently attended the pre-release event of the Telugu film ‘First Day First Show’, and talked about how the audience is now rejecting poor content and bad films, even on the second day of the release.