Director Siddharth Anand Reveals Why Shah Rukh Khan Would Not Promote ‘Pathaan’ Before Release

‘Pathaan’ director Siddharth Anand has recently revealed that all the stars of the film including stars Shah Rukh Khan, Deepika Padukone and John Abraham, will not be promoting the film before it releases on January 25. He mentioned that the team wants to milk the superstar’s return to the silver screen. For the unversed, SRK was last seen in the box office failure ‘Zero’, which featured Anushka Sharma and Katrina Kaif.

“Pathaan marks Shah Rukh Khan’s return to the movies after 4 long years. He has had very limited exposure to people in these four years and the hunger to see him is at an all-time high. It’s palpable and that’s what has contributed in a big way to the buzz that people are saying Pathaan has today,” the director said.

He went on to add that he wants Shah Rukh’s fans to experience the kind of fervour the actor has on the celluloid.

“SRK. Just these 3 letters spell so much stardom, so much love and are just so iconic. The entire nation has loved him for so long and we are hopeful that our film will deliver on the promise to give a never-seen-before SRK to audiences. We want the euphoria around his return to reach a crescendo by January 25, the release date of Pathaan. Thus, we will start all our promotional activities only post the release of the film. We are all humbled to be receiving the unanimous love that we are getting for Pathaan so far and we can’t thank people enough!” he signed off.

‘Pathaan’ is bankrolled by Yash Raj Films.