In the Tamil film Varuthappadaadha Vaalibar Sangam (Carefree Youth Club), an old villager keeps wondering when “Dindigul Rita” would appear on stage during the song and dance segment of the village temple festival’s cultural programme. Rita, a glamorous small-town dancer in the film, might find herself ‘outglamourised’ by real-life competition from dancers across the Tamil Nadu border. The village festivals, in which dance troupes perform to film songs, now showcase skimpily clad dancers from two neighbouring states. Their livelihood threatened, the traditional dancers belonging to the local troupes have now petitioned the state police to enforce court-ordained conditions on how these shows are held.