Not often praised for their effort in helping ordinary citizens, Bollywood has hit the bull’s eye this time, and deservingly receiving kudos for their recent pandemic relief initiatives. The film fraternity has been working relentlessly with citizen groups, NGOs and other good Samaritans to connect fellow citizens with the elusive oxygen cylinders, concentrators, ventilators, life-saving drugs like Remdesivir or even hospital beds. In the first wave of the pandemic last year, Sonu Sood had emerged as the saviour of thousands of migrant workers stranded due to a nationwide lockdown announced overnight. The second wave of the Covid crisis--that has hit us much harder-- has seen others from the film industry come forward with their valuable time to join relief efforts in a more organised manner. Using the reach of their stardom on social media, mainly Twitter, they have touched lives of hundreds from Kolkata to Kashi, Lucknow to Ludhiana.