At the 2019 iteration of the Toronto International Film Festival (TIFF), amongst the commercials before the films was one for the in-house endeavour, Share Her Journey, an attempt to foster gender equity within the industry, particularly within the ranks of creators. The accompanying grid featured 20 women ambassadors of the effort, and five were either from India or of Indian origin: Priyanka Chopra, Rima Das, Toronto’s own Deepa Mehta, Mira Nair and documentarian Jennifer Baichwal.