While the film's producer, Karan Johar, said, “Gehraiyaan is an intense, real, and honest observation of modern relationships, and Shakun has done a phenomenal job of portraying the complexities of human emotions. That, combined with the cast’s earnest and powerful performances, make the film a truly compelling story. We’re thrilled to premiere Gehraiyaan on to Amazon Prime Video. This is our second collaboration following Shershaah and we are hoping the film, with its universally appealing subject of love and friendship versus one’s ambition, goals, and struggles, will find resonance with audiences in India and across the world.”