Several artists including the board member Richa Chadha, Kalki Koechlin, Amyra Dastur, Mallika Dua, Pulkit Samrat, Adil Hussain amongst others took to spreading the message of peace and gender parity while people are stuck in their houses. As videos of celebrities washing dishes, cooking has gone viral in the last few months, here the artistes speak about how they have divided the chores of the house between themselves and their partner. For instance, Kalki can be seen talking about how she made breakfast while her partner took their dog for a walk; Adil speaking in his native language - Assamese discusses how he enjoys cooking. The video was circulated widely on social media and included voices from all over the country.