The year 2020 was like a battlefield, with many of our soldiers (doctors, frontline workers) lost trying to defeat the pandemic. But amidst all this, we also saw the will to fight and emerge victorious against all odds. While we were figuring out a way to cheer up and adjust to the "new normal", social media came to the rescue. YouTube, Instagram, Twitter battled for our attention and screen time, and turned the lockdown blues productive by serving fresh ideas, content and disseminating smiles and giggles across the world. Instagram, in particular, saw waves of fresh new talent.