In a conversation with Cosmopolitan, Avantika Vandanapu talked about how Indian beauty standards have always preferred lighter-skinned women. Talking about colourism in India, she mentioned that she felt ‘uglier’ in India when compared to the United States. She said, “I have definitely always felt uglier in India than I have here. The colourism situation is primarily one of the biggest reasons why. I’m South Indian, and there’s this perception that North Indian women are more beautiful than South Indian women. And the South Indian women who do reach insane levels of success in India are very light-skinned — some have become lighter skinned.”