Stated differently, in contemporary Hindi cinema today, representations of the culture and religious practices of the vast majority of Indians entail, above all else, representations of problems. In other words, show me a film featuring a guy offering namaaz, or sporting a tilak, or even being anointed in a temple; and I’ll show you a film about terrorism, political gangsterism, or other oppression. (The otherwise welcome Delhi-6 is itself part of this problem to an extent: once the viewer is introduced to Delhi’s Old City, with its Ramlila performances and Friday namaazis, (s)he knows that communal tension cannot be far away). By contrast, if you want to see a film representing “normalcy”, in the form of narratives focused on character development, romance, and personal ambition, you will likely find those in films
centred on well-heeled characters from one of those neighbourhoods where India always shines. Characters, in short, a bit like the folks who make the films; movies made by and for Bandra boys, perhaps (
Rock On or
Wake Up Sid, anyone?) For this sort of cinematic imagination, the “traditional” is manifested only in the problematic, and in the violence of the exceptional or the aberrant (it might also be represented as utterly past, as in the recent
Love Aaj Kal, where the “traditional” Sikh protagonist played by Saif Ali Khan was relegated to the 1960s; his modern counterpart was the clean-cut NRI Saif, able to effortlessly flit between London, San Francisco, and Delhi). The “unmarked” has become the privilege of deracinated affluence, and the movie-goer has been replaced by the sort of upwardly mobile consumer “we” want in our multiplexes, shopping malls, and our films. To the exclusion of everybody else. With their “everyman” and/or traditional
masala movie aspirations, the likes of
Rab Ne Banadi Jodi,
Wanted, and
Ghajini are exceptions, so rare that the representations therein risk becoming themselves the point of these films, thereby losing the very “normalcy” that otherwise makes them a welcome relief. These films are self-consciously “massy”, and targeted at the Common Man -- who better not miss ‘em, as his next opportunity might not arise until 2014.