“It is a project, explains Roberto Stabile, Head of Special Projects of the DGCA of the MiC at Cinecittà, strongly desired by the DGCA of the MiC and entrusted to Cinecittà, which finally makes the sometimes abused concept of 'working as a system' effective and the oft-quoted 'cultural diplomacy' a reality. In the framework of the support activities for the internationalisation of the Italian audiovisual industry, the aim of this action is to implement the collaboration between the capillary diplomatic and consular network, the prestige of the Academy of Italian Cinema - David di Donatello Awards, and the excellences of the national audiovisual industry, to promote our cinema, at gala occasions created ad hoc in some of the most important and iconic cities in the world. At the same time, we will hold 'business-oriented' events during which we will present all the benefits that Italy offers to foreign operators to co-produce, shoot with us, or distribute our films in cinemas abroad, thereby combining cultural promotion with a more commercial one. The project, which takes off in numerous locations, will see a tenfold increase in appointments on all continents over the next two years”.