To curb her flights, ITV has now tweaked its rules that ban Maya Jama from flying when the show is on air. Metro quoted a spokesperson for ITV saying that they have taken these steps to achieve the highest level of sustainability on the show. The spokesperson said, “We are entirely committed to tackling climate change and championing sustainability, and we always seek to influence our audience on how to live life in a sustainable way, through initiatives such as our pre-loved fashion partnership and reusable water bottles.”