On Thursday, actor Mahesh Babu's 28th film was officially launched at Rama Naidu Studios in Hyderabad with a pooja ceremony. The project's core team was in attendance and took part in the rituals. After ‘Athadu’ and ‘Khaleja’, the film, tentatively titled ‘SSMB28’, marks director Trivikram Srinivas's third collaboration with Mahesh Babu. While Mahesh Babu wasn't able to attend, his wife Namrata Shirodkar attended the program.