Even Deepak Dhar, the CEO & Founder, Banijay Asia, feels that Malaika was the perfect fit for the show. "Moving in with Malaika is a very important show because we are venturing into following reality genre with this concept. The target viewers are everyone who wants to have a peek at what Malaika’s life revolves around, anyone who wants to see a force of nature, basically, owning her narrative for the first time on such a huge platform. We know that Malaika has been in the news since forever. She is always making headlines, people are perpetually interested in what she has to do, wear, say. It’s a show that gives the audience to, virtually, move in with her and get to know who she is beyond the paparazzi lenses," he said in this interview.