However, the projection of Kashmiris in Bollywood cinema has prompted viral Instagram reels, including the one titled ‘Kashmir Muslim in Real Life vs Kashmir Muslim in Bollywood,’ which has garnered 3.1 million likes and 20 million views. The 30-second reel begins by depicting a Kashmiri boy casually sitting on a motorcycle, smiling and browsing through a market, appearing completely normal. However, as the reel transitions to ‘Kashmir Muslim in Bollywood,’ the same boy suddenly appears anxious, constantly looking around and making phone calls, giving the impression that he is about to commit a crime. While the music in the ‘Kashmir Muslim in Real Life’ segment is serene, the music in the ‘Kashmir Muslim in Reel Life’ portion changes abruptly, creating tension.