However, we need to pause here. Can we just blame men for this ‘image’? There are women singers whose songs, videos and advertisements are no different—alcohol, jeeps, superficial content. Well, are we all in it together? Do we become what is expected of us, or do we have the freedom to titillate because it gives us pleasure? To throw the baby out with the bathwater would be counterproductive and not reveal the entire story. Some brilliant creative directors from Punjab have upped the antenna and set high artistic standards. Outstanding examples are Anup Singh, Gurvinder Singh, Rajeev Kumar, Jatinder Mauhar, Ivan Ayr and Kabir Chowdhary (my son) who remain true to their vision, content and sensibility. Their films are cutting edge with unexpected content and filled with creative surprises. Traversing fresh terrains, without resorting to compromises, made them miss the jackpot commercially, but their work has expanded the vocabulary of cinema and created a new grammar of viewing. The women in their films are real, palpable and not fetishised.