In a scene from Zee5’s Saas Bahu Achaar Pvt. Ltd,, Shuklaji, played by Anandeshwar Dwivedi, tells his friend about a book he once tried to sell for months in vain. “Then I thought to myself, I must read this book to see why no one wanted to buy it,” he says to Suman (Amruta Subhash), his soon-to-be business partner. It’s a scene that echoes the character’s ethos through the most literary of subtexts. Out of curiosity, he chooses to read a book that does not sell, rather than the many that usually do or would have. Shuklaji is an anomaly, a rarest of rare meteor sighting in the night sky of Indian culture and cinema. He is a 42-year-old man who lives in Purani Dilli and represents the elusiveness of life’s many franchises—money, class and quite possibly, caste. But he also embodies the rare breed of disenfranchisement that Hindi cinema has, over decades, invisibilised through the youthfulness of pursuing love, and the wisdom of sustaining families. He, in fact, represents the disenchanted middle—people to whom life, as cinema has often exhibited—simply doesn’t happen.