Rajamouli had told Variety, "After the international success, when the topic came up again, my cousin [MM Keeravaani] — who is also a part of my core team — gave an idea which we felt like, ‘Oh my God, this is a great idea. This is the idea that is worth pursuing.’” He then asked his father to expand the idea immediately. He had further said, “At present, he’s seriously working on the story; he’s getting it done. But once this script is done is when we really look into how to make it, when to make it, and how to bring it onto the screen.”