Cinema has been life to Subhash Ghai. His focus was always around cinema, whether it is writing, direction, production, grooming talent, bringing in new technology and bringing business in place. There was constant struggle and aspirations to look forward, to explore new avenues of business of cinema which means business of creative arts. Ghai says, “For 40 years I have been exploring different avenues. I always believed in today and that is the only formula I used. The best things about Mukta Arts are that we have at least 20 people working with us since 1978. There is a huge team spirit in the company despite of so many changes.”