It's celebrity time again. The Golden Globes have been, and the Oscars are coming. This is a "vintage year", say Hollywood's hagiographers on cue. It isn't. Most movies are made to a formula for the highest return, money-fuelled by marketing and something called celebrity. This is different from fame, which can come with talent. True celebrities are spared that burden.
Occasionally, this column treads the red carpet, awarding its own Oscars to those whose ubiquitous promotion demands recognition. Some have been celebrities a long time, drawing the devoted to kiss their knees (more on that later). Others are mere flashes in the pan, so to speak.
In no particular order, the nominees for the Celebrity Oscars are:
Benedict Cumberbatch. This celebrity was heading hell-bent for an Oscar, but alas, his ultra-hyped movie, The Fifth Estate, produced the lowest box office return for years, making it one of Hollywood's biggest ever turkeys. This does not diminish Cumberbatch's impressive efforts to promote himself as Julian Assange — assisted by film critics, massive advertising, the US government and, not least, the former PR huckster, David Cameron, who declared, "Benedict Cumberbatch — brilliant, fantastic piece of acting. The twitchiness and everything of Julian Assange is brilliantly portrayed." Neither Cameron nor Cumberatch has ever met Assange. The "twitchiness and everything" was an invention.
Assange had written Cumberbatch a personal letter, pointing out that the "true story" on which the film claimed to be based was from two books discredited as hatchet jobs. "Most of the events depicted never happened, or the people shown were not involved in them," WikiLeaks posted. In his letter, Assange asked Cumberbatch to note that actors had moral responsibilities, too. "Consider the consequences of your cooperation with a project that vilifies and marginalises a living political refugee ..."
Cumberbatch's response was to reveal selected parts of Assange's letter and so elicit further hype from the "agonising decision" he faced — which, as it turned out, was never in doubt. That the movie was a turkey was a rare salute to the public.