Meera Chopra had made her Cannes red carpet debut last year and in an interview with Hindustan Times, she said, “Going to the festival was actually an overwhelming feeling because I didn’t just go with some liquor brand, or just to walk the red carpet for nothing. I know there were a lot of people who were doing that. But I went there to promote my film, Safed, by launching the poster. But, now the whole exercise of getting dressed up, getting your pictures clicked, giving it out on your social media, has become cumbersome and tiresome. I don’t know what purpose it serves.”