Celebrity campaigns are definitely a good thing and do make a difference as a majority of the population follow their favourite celebrities. Even if 50% of the population gets aware of the illness and works on preventing it, I think we are already winning the battle. In this generation, we are fortunate enough to have multiple platforms to educate and create awareness. We have concerts, social media, YouTube etc. Cinema too is evolving and so is our audience. We have films that cover all these subjects that were once considered taboo. I have seen even schools and colleges incorporating free condoms and including essential lessons in their syllabus. So I feel good efforts are being made for awareness.