On November 3, 1906, psychiatrist Alois Alzheimer faced an audience of 88 individuals at the Tübingen meeting of the Southwest German Psychiatrists. Over the last several years, studying a patient at a Frankfurt asylum, Alzheimer had discovered an “unusual disease of the cerebral cortex”. As he began discussing his findings, the attendees had little patience for what he had to say—his lecture invited no comments or questions—because the next scheduled speaker already had their attention by the mere topic alone: “compulsive masturbation”. The disease would find its identity four years later, when Alzheimer’s mentor, Emil Kraeplin, mentioned it in the Handbook of Psychiatry. In the subsequent decades, as the disease spread, so did its awareness.