She then became the first Indian to be signed on by the global luxury brand Louis Vuitton, which was later also followed by Cartier signing her as the brand ambassador. Conventionally luxury brands have always taken a product-first and brand-first approach, steering clear of endorsements. This unprecedented and monumental shift in the brand world, speaks volumes for the kind of confidence these big names have in Deepika Padukone as prior to this, these brands did not appoint any Indian or even other global celebrities to be ambassadors. Towards the end of the year, she also was selected as the brand ambassador for Pottery Barn, one of the biggest furniture retailers in the world. If anything, 2022 has cemented Deepika Padukone’s position as India’s biggest global brand ambassador.