As a country with one of the world’s highest fatality rates from road accidents, road safety awareness is a regular topic on the public agenda for the government and carmakers alike. Just last week, from 4 February to 10 February 2019, a road safety week was organised by the Indian Ministry of Road Transport and Highways. Hyundai also ran a campaign called ‘Safe Move’ alongside this to promote road safety with the media campaign #BeTheBetterGuy.