Honda managed to sell the last 15 lakh units in just the past three years!
Even though the Activa has been its highest selling scooter, it was the Dio that worked wonders for Honda in India with the youthful buyer. After going on sale in 2002, the Dio has managed to chalk up a sales figure of 30 lakh units. What has helped its cause is that the Dio not only manages to speak to the Indian audiences but also in other South Asian and Latin American markets.
In India, the Dio has managed to be the fourth best selling scooter on sale, despite newer and more exuberant options -- like the TVS NTorq 125 and Honda Grazia 125 (which offer better performance as well as features than the Dio) -- on sale currently. It manages to stay relevant even in 2019 as Honda kitted it out with LED lighting, an all-digital instrument cluster and a remote seat unlock option. New colours did liven up its appeal with snazzy graphics and coloured rims.
Here is what the company’s official press statement on the achievement says:
‘The world is all yours, when you’re Dio’ing the new way’
Honda Dio crosses 30 Lac+ sales milestone
Gurugram, May 06 2019: Honda 2Wheelers India, the undisputed leader of scooterization in India, today announced that Dio - its youthful moto-scooter,accomplished a new milestone.
Honda Dio has now delighted over 30 Lac trend-setting youngsters since its launch in 2002.
India & the World are Dio’ing it the New Way
While it took 14 years to achieve the first 15 lac sales, the latest 15 lac sales were achieved in last 3 years i.e. almost 5 times faster the former pace. Honda’s Dio retains the position of India’s 4th largest selling scooter in India.
Noteworthy, Dio is not only delighting young customers of India but enjoys global acceptance as well. With 44% export market share in scooter segment, Dio is the largest exported scooter of India & exported to more than 11 South Asian & Latin American countries like Nepal, Sri Lanka, Mexico, Colombia & more; Dio is also Honda 2Wheelers India’s highest exported model.
Expressing his delight on this landmark, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “With its 17 years of legacy, Dio remains fresh as ever while celebrating the spirit of youthfulness. Convenient features & stylish looks make it a perfect partner for youngsters of today – not just in India but in international markets as well. We thank all our customers who choose to ride on the uber-trendy Dio while living life their own way.”
With LED headlamp plus LED position lamp & fully digital meter fitted for extra convenience Dio is available in 9 attractive colours under 2 variants- Standard & Deluxe. The standard trim is offered in Vibrant Orange / Sports Yellow / Sports Red / Candy Jazzy Blue / Matte Axis Grey Metallic. The deluxe variant is available in Dazzle Yellow Metallic / Matte Marshal Green Metallic / Pearl Igneous Black / Matte Axis Grey Metallic. Dio is attractively priced, starting at Rs. 52,938 (ex-showroom, Delhi).
Source: zigwheels.com