In order to cash in on the upcoming demand from the much awaited festive season, Tata Motors has decided to offer benefits, including gifts, of up to Rs 1 lakh to its prospective customers. Under its latest campaign called the “Festival of Gifts”, the carmaker is offering assured prizes such as iPhones, LED TVs and gift hampers from Tanishq. The company is also offering customers a chance to win a brand new Tigor with every purchase of a Tata car every week through a lucky draw. The benefits start from Rs 40,000 on the Tiago hatchback and go up till Rs 98,000 on the top of the range Hexa MPV.