The deja vu is inescapable. Two years ago, it was around this time that Arundhati Roy shot into the public eye, a frisson of awe rippling in her wake as the British rights for her first novel The God of Small Things sold for £150,000, or over Rs 1 crore. With the deluge that followed - the media attention, the huge advances, the unprecedented sales worldwide - one imagined a freak force had worn itself out. But it seems the juggernaut is once again preparing to roll.