An author friend from Tamil Nadu, whom I met at one of the literary conferences, raved about the taluk-level book fairs organised by the MK Stalin government in that state. With envy, I had read previously about the ‘We Love Reading’ campaign initiated by the Andhra Pradesh government to promote reading. In Telangana, a dedicated reading hour is part of the curriculum. Kerala boasts of a robust reading culture that requires no government patronage. Yet, the government and local NGOs still promote reading among people of all age groups in different cities as well as villages.