A Hack for Profitability in Business

As a chief financial officer-turned-business and leadership coach, it made sense for Sangeeta Shankaran Sumesh to put pen to paper and share her learnings from over more than two decades of working with corporates. “It started with asking myself what more I could add over and above my 25 years of corporate experience. That led me to listening related podcasts, watching videos and, most importantly, the valuable discussions with the leaders I interviewed for the book,” says Shankaran Sumesh. Thus was born the book Where’s The Moolah?—Financial Growth Hacking for Business Profitability.

The book talks about how each business function can pivot on finance to maximise profitability. Shankaran Sumesh was clear that she did not want her book to be a heavy read. “I was also on the lookout for my real-life experiences as a customer, potential consumer and observer. I have intertwined these in the book, to share different perspectives that could help practically and result in easily implementable actions,” she says.

“I particularly enjoyed the thoughts of C.K. Ranganathan, chairman of CavinKare, and Harish Lakshman, vice chairman of Rane Group, as well as the practical ideas of Nalli Kuppusamy Chetty [textile industrialist],” she says. “Apart from the industry leaders, I also interviewed people like auto driver Annadurai for highlighting the importance of creating the customer experience and Dr Srimathy Kesan, founder of Space Kidz, to understand how she built her business just with an idea despite having no business background,” she adds.

Optimising Operations

Much like a vehicle that needs all its four wheels in perfect shape to move ahead efficiently, business needs its functions to operate optimally, the author explains. “The common wheels of a business are customer, people, strategy, marketing, etc. which contribute to profits. It is essential for all the business functions to sync together to maximise the financial potential to achieve better profitability,” she adds.

Where’s The Moolah? explains how the business wheel can be leveraged for better financial growth.

The book dives into each of the business functions and shares the different possible ways to pivot on each function from the finance perspective leading to growth hacking for profitability as well as better cash management.

Here is an excerpt:

Going Ahead

Shankaran Sumesh is also the author of spiritual thriller titled A Glance at the Unknown, a book on finance titled What The Finance and Get High: How to Coach yourself for high performance in your work.

Writing enabled her to think a lot, reflect, be more aware as well as deep dive into the topics, she says. Meanwhile, she continues to explore how she can contribute further by combining her finance background, leadership experience and coaching skills, even as workshops for corporates and masterclasses on Where’s The Moolah? keep her engaged.