DID you think that in the late 20th century, an age stupefied by tec-hno-entertainment and bursting with cyber-information, The Book, was dead? Not so. In the '90s hyper-market, books are hotter than ever. They are a high prestige commodity to be haggled over in glittering international shopping malls, with accompanying media hysteria. They are a materialist society's dream come true: just a few years of dedicated Muse-chasing and hey, there's suddenly a pot of unending gold at the bottom of every bookshelf.