Alyque Padamsee
The ad guru, autobiography now out of gestation, talks about his labour of love
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What made you write A Double Life—My Exciting Years in Theatre and Advertising?
Why did it take you seven years to complete it?
Was the delay due to the fact that you're lazy?
Is there an element of megalomania in an autobiography?
What does the book hope to achieve?
Between advertising and theatre, who's the wife and who's the mistress?
To what extent have you revealed your personal side in the book?
Have you consciously omitted anything?
Have you talked about any failures?
How do you plan to launch the book?