After Winston Churchill nicked Princess Diana to the top place in a TV game show called Who-is-the-greatest-Briton-of-them-all, it will now be the turn of English writers. The bbc is planning to launch a highbrow hit lit parade next March where viewers will be asked to vote for the greatest work of literature in the English language. The Big Read, with 10 programmes by well-known personalities rooting for their favourites, will culminate sometime in August-September with a live showdown, like the final of Great Britons. The idea is to get couch potatoes to read, and the BBC even plans to encourage its viewers to join book clubs. That is not all: come Valentine’s Day, there will be readings of more than 25 poems as fillers in bbc programmes.