But it's not going to be so easy now for regional publishers, with Penguin deciding to jump into the regional trade. And flouting the market wisdom, Penguin is starting their Hindi publishing with a quartet of fiction titles. An overwhelming three out of the four titles will be Hindi translations of successful English titles: Khushwant Singh's Paradise and Other Stories (Jannat Aur Anya Kahaniyan), Anita Nair's Ladies' Coupe and Namita Gokhale's yet-to-be released Shakuntala: The Play of Memory. Only one of the four is an original Hindi anthology of short stories edited by Arun Prakash. Starting out with Hindi, Penguin plans to fan out into Marathi, Malayalam and eventually into every Indian language. Talk of reverse flow!