That's why writing a proposal has become so crucial. Time was when only non-fiction authors were required to send in a proposal, explaining in a page or two what their book will be about. But no longer. Even fiction editors now expect their authors, especially first-time authors, to send in a proposal along with a sample chapter or two. A winning proposal, according to top non-fiction editors, will have three elements: a precis of the book, how it will be structured, and written in such a way that it rouses enthusiasm both in editorial breasts as well as marketing ones. As one columnist in the Guardian put it, "It's more than simply a well-thought-through suggestion. It's practically a new form of literature." It can't be too good either. As one editor told Bibliofile, "you never know if it wasn't ghost-written. That's why I insist on seeing both proposal and sample chapters."