Most Indian publishers would've balked at the advance Penguin India paid for Vikram Seth's Two Lives: Rs 1 million. But with his band-baaja five-metro tour barely concluding, it is Penguin who is doing the smirking: the first print run of 25,000 copies is already sold out. There goes yet another publishing wisdom: there are no takers—or not enough—for pricey, literary hardbacks.