The shop began life as the Hindi Book Centre (a name it is still widely knownby) around 40 years ago; it was opened by Star Publications mainly as a salesoutlet for its Hindi pocket books. "But soon after, we started stocking andselling Hindi books by other publishers too," says Varma, "and last year weturned multi-lingual and changed the name." Hindi is still, of course, thepredominant language—they have over 1,50,000 Hindi titles—but Indian BookShelf now also stocks books in Bengali, Urdu, Punjabi, Marathi, Telugu, Tamiland Malayalam.
Walking around the store, it’s easy to see that the arrangement of titles is alot more systematic than it is in the token Hindi sections one finds in someEnglish book shops. Here, the books are classified by language and genre (poems,fiction, biographies, plays, humour, even "Dalit Sahitya"), arrangedalphabetically and computer-catalogued as well for easy reference, in both theDevnagari and the Roman scripts. What isn’t immediately available on thepremises can be sourced. "We are in touch with over 500 vernacular-languagepublishers all over India," Varma says, "and we make sure to get copies ofevery new title they publish, or at least to stay abreast of theircatalogues."
A separate room within the shop is dedicated to titles that were publishedbefore 1985. "Many of these books are out of print," says Varma, "and weoffer a 50 per cent discount on them." This section is a little less organisedthan the rest of the shop, the books a little worse for wear, but this doesn’tseem to matter to customers who spend hours wading through the piles in searchfor that one little treasure.
Daryaganj, where the shop is located, has traditionally been a bastion ofpublishing activity in Indian languages. But it’s a surprise to learn thatIndian Book Shelf now also has an outlet in—of all places—a Gurgaon mall(the Mega Mall, DLF City Phase IV), where Bengali and Hindi books are doing verywell.
The shop has a London branch too, which Varma claims is "the only bookshop inthe UK that is completely dedicated to Indian-language publications".Incidentally, foreign tourists trying to learn Indian languages are among themost regular visitors to the Delhi branch. "They often place orders with us,since we have a facility for shipping books to other countries," says Varma.
Where 4/5 B, Asaf Ali Road. Call 23286757 / 23274874