“Oh, ok.” This was my sceptical response when Vijay Bhat said to me, over a lunch at his home in Bangalore, that he was busy writing a book. That’s because Vijay was my senior at Ogilvy & Mather ad agency, and the only memory I have of him is a pucca left-brained suit, with a flair for client management and strategic thinking, but blessed with dubious writing skills. However, when I learnt the book was about his experiences as a cancer survivor (Vijay prefers to call himself a ‘cancer thriver’), I knew this was going to be a must-read. If nothing else, one could expect a great deal of passion in the writing. We, Vijay’s ex-colleagues, were aware that the deadly disease had affected the man’s psyche deeply.