The Promise of Beauty & Why it Matters, by Shakti Maira, engages six groups of eminent personalities in a dialogue on the eternal quest for beauty and search for the various dimensions of beauty. Subjective and objective ideas of beauty, along with its reasons and purposes in philosophy, science, visual arts and society, have been elucidated and its possibilities thoroughly enumerated in a series of conversations. These engagements reveal the diversity of beliefs, the resultant experiences and radical approaches that lead to a perceptive understanding of life in all its diversities. As the Buddha observed, “An idea that has developed and put into action is more important than an idea that exists only as an idea”.