Meanwhile my work at Imprint had been taking some strange turns. The original idea seemed an admirable one: Western books in India were prohibitively expensive, so Imprint would condense four or five bestsellers and publish them in a magazine which, because of its advertising, would cost only one rupee a copy. It would overcome nationwide distribution problems by soliciting subscriptions by direct mail. The direct mailing shot, one of the first ever done in India, produced an enormous response, something like a 25 per cent success rate. We even had letters from people complaining that we had not been in touch with them. “My neighbour, a Jain, has had an offer from you to subscribe to your new magazine, Imprint, the best of books each month. I have had no such offer. Is this because you are discriminating against Muslims? Please advise.”