“One thing that I’ve learned about the press is that they are always hungry for a good story, and the more sensational, the better....” Trump wrote years ago in his book, The Art of the Deal. He went on to say, “The point is that if you are a little different or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.” Trump lives by the credo that whatever be the nature of publicity—good, bad or something in between—it is always good for building someone’s image or brand. He believed his personal image defines his brand; he is his brand. Over the past months, Trump had made outrageous and spiteful remarks about Muslims, Hispanics, Blacks, the disabled, women, as well as his political and business rivals.