In the second part of Cervantes's great novel Don Quixote, which was published well after the firstpart had appeared in Spain, the main character is frequently surprised at how often he is recognised when heenters a house or a tavern. Having been an obscure, aged knight from dusty little La Mancha, Don Quixotecannot get over the fact that he has become a sort of celebrity just because people have read about hisexploits and know something about him. Seventeenth-century Spain was not endowed with any sort of mass media,so word of mouth and reading were the main sources for diffusing printed information. Imagine Don Quixote'shorror today were he to have experienced the effect of newspapers, radio and television on his private life;after having become a celebrity of sorts, he would have turned into a subject of chat-shows and gossip columnsthat were neither particularly sensitive to the truth nor, even more maddening, interested in consulting himabout his own life. What he might have said in private, for example, would suddenly become broadcast all overfor others to take issue with it, quarrel about it, get angry at him for saying it. All in all then, anunpleasant prospect.