The socio-economic implications of what the gramophone did to the lives of both practitioners and listeners, how it changed the way music was presented is dealt with in depth. As Shah points out: “Having to sing into the horn of the phonograph, vocalists were bound to limit their natural head movements”. The chapter Singing Sensations has profiles of courtesans/baijis, who tailor-made their musical presentations to fit the format of a three-minute disc. So, about India’s first diva, the flamboyant Gauhar Jan, the book says: “Matchboxes made in Austria and selling in India at the time carried her picture on their labels, and her photograph was featured on postcards across the country”. She died after a brief illness at age 57, leaving behind 150 of her records and some photographs. Later, technology improved, and even highbrow male performers jumped on to the bandwagon.