A recent study suggests that chimpanzees, much like humans, perform better on difficult tasks when they have an audience. Conducted by researchers at Kyoto University in Japan, the study examined whether the "audience effect" — where performance is influenced by the presence of onlookers — is present in non-human primates. This effect is well-documented in human societies, where reputation management plays a significant role, but it was previously unclear if similar influences affect chimpanzees, who also live within social hierarchies.